019: Risk, Reward, and the Hunt for the One Big Marketing Win

Anne and Matt dive deep into the messy, thrilling, and often contradictory world of growth hacking. From coworking space partnerships and unscalable local plays to billboard-style ads with QR codes, Matt shares how he’s testing ChipBot’s fall go-to-market plan with bold, creative experiments.

The conversation goes further, unpacking the fine line between persuasion and manipulation, the hidden bias of five-star reviews, and why true customer feedback often lives in the “messy middle” of three and four stars. Together, they explore what it means to market with ethics, intuition, and human connection in a world overrun by algorithms and automation.

If you’ve ever wondered how to balance risk, creativity, and integrity in your marketing — this one’s for you.

🚨 Stuff You'll Want to Remember:

• “Growth hacking is just breaking the rules in ways that grab attention — even if it doesn’t scale.” — Matt
• “Cold emails feel safe, but they rarely build long-term trust. A phone call or in-person visit is human-centered marketing.” — Anne
• “Five-star reviews often hide the truth. The 3s and 4s are where the real feedback lives.” — Matt
• “Marketing sits on a fine line between persuasion and manipulation — ethics decide which side you’re on.” — Anne
• “Creative marketing is the hunt for the one thing that makes all the difference.” — Matt
• “Automated tactics are just noise. Human-centered marketing stands out because it carries intuition and emotional intelligence.” — Anne

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn