015: "Breathe In Trust, Breathe Out Fear": The Founder's Rebirth & The Path to Personal Branding

Anne and Matt explore the intricate balance between professional aspirations and family duties, with Anne sharing how she prioritized her personal brand over other business ventures following Matt's question about her "one thing" and a fortunate opportunity from a New York media firm. They discuss entrepreneurship's cyclical nature with extreme highs and lows, and Anne reveals her meditation practice of "breathe in trust, breathe out fear" as a tool for intuitive decision-making and releasing control, clarifying that courage comes from confronting fear rather than eliminating it. Anne candidly recounts her healing journey from childhood trauma and postpartum anxiety during the pandemic, describing a transformative "rebirth" at age 40 that now shapes her authentic approach to life and business.

🚨 Stuff You'll Want to Remember:

• "Summer is so challenging for parents... the segments of time that you get of uninterrupted time is lessened in the summer" — Anne
• "That's the moral question of being a working parent. It's ethically how much do you want to raise your kids and how much do you want to show up for your kids?" — Anne
• "It is time for me to pause a lot of the busyness that has been in my life and focus on developing the one thing that's going to lift all the boats." — Anne
• "If you operate a business out of fear... you're not gonna make the right moves." — Anne
• "The courage happens in the meditation, because I am having the courage to face the fear of what is. And then letting it go." — Anne
• "I talk about sitting in the shit. You have to get... to a really shitty place where you have to sit in the shit, and you have to accept the hardships and the emotions with it" — Anne

💣 Sh*t Only Founders Say

• "But when you're talking about growth... in a major way. You have to have platforms to reach those people in a major way globally" — Anne
• "We heal the business owner, when we heal the leaders in the business, we heal the business. We often say that." — Anne

💬 Lines That Slap

• "You have infinite top and infinite bottom." — Matt
• "You breathe in trust and you breathe out fear." — Anne
• "That was like my low of my low. And I was in the shit. And the second I had awareness that I was in that shit... that's where my rebirth started." — Anne
• "This was actually my first birthday, because it was the first year that Ann existed authentically and she's showing up in our life." — Anne

📡 Where to Find Us:

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn