010: “Do You Even Work?”: Redefining Hustle, Ownership & the Founder Headspace

Anne and Matt ask a question most founders dodge: is this still fun? They dig into what “work” even means when your job is building ideas, making money for others, or just thinking alone on a walk. Anne wrestles with whether Fix & Form is her forever company, while Matt reframes the CEO role as “just helping people make money.” From hotel lobby productivity hacks to removing emotion from poker (and startups), this one’s for founders reevaluating how—and why—they work.

🚨 Stuff You’ll Want to Remember:

• If business ownership feels like a job, it might be time to pivot—or quit.
• CEOs don’t execute. They think, connect, ideate, and sell.
• "Work" happens where thinking happens—on hikes, in cars, in coffee shops. Claim it.
• Founders who over-emotionalize stall out. Move fast, break FUD.
• Growth goals can drown doubt. Just aim higher and keep going.

💣 Sh*t Only Founders Say:

• “Do you even work?” — Anne
• “I’m not a CEO. I just help people make money with tech.” — Matt
• “Procrastination is just emotion in disguise.” — Anne
• “Remove emotion. You’ll move faster.” — Matt
• “If I didn’t exist, none of this would exist. That’s the part I love.” — Anne

💬 Lines That Slap:

“Hotel lobbies are my office. No coffee purchase required.” — Anne

“You have no fear when the goal is so big you can’t even discern what doubt is.” — Matt

“Peacetime CEO is a vibe. Wartime CEO gets the axe.” — Matt

“If it’s not fun anymore, something needs to change.” — Anne

📡 Where to Find Us:

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn