Aug. 11, 2025

007: “You Don’t Need AI. You Need Customers”: The Founder Trap of Overengineering

007: “You Don’t Need AI. You Need Customers”: The Founder Trap of Overengineering

Anne and Matt riff on the wildest ideas they’d build if they started from scratch today. From vibe coding and AI-powered branding sprints to drone-delivered popsicles at playgrounds, this episode is a firehose of innovation meets realism. Anne unveils a mom-fueled startup concept that’s equal parts joy and logistics hell, while Matt plays co-founder and devil’s advocate—breaking down what actually makes a business scale. It’s a masterclass in founder energy, ideation, and ruthless prioritization.

🚨 Stuff You’ll Want to Remember:

  • “Vibe coding” might sound dumb—but it’s unlocking serious AI potential.
  • Ideas are everywhere. The winners are the ones who ship, test, and break things fast.
  • Want to raise $1M? You better be ready for painful questions.
  • The future of branding? Human elements embedded inside AI workflows.
  • Novelty isn’t a moat. Know what problem you actually solve.

💣 Sh*t Only Founders Say:

  • “There’s an investor for everything. But some answers will hurt your feelings.” — Matt
  • “Mompreneurs are the original hackers. Give them money.” — Anne
  • “Healthy snacks aren’t your differentiator. Automation is.” — Matt
  • “I just want to bring joy and popsicles to playgrounds.” — Anne
  • “Solve it manually first. Then see if tech makes it better.” — Matt

💬 Lines That Slap:

“Let’s just start businesses as a sport.” — Anne“

What if drones dropped ice cream parachutes at 2 p.m.?” — Matt

“You can franchise it—or you can go all in and own the f*cking fleet.” — Matt

“Surprise and delight is the brand currency of now.” — Anne


📡 Where to Find Us