OnlyFounders
Latest Episode

046: Passion Isn’t Enough: Time, Money, and the Product vs. Service Trap

Matt and Anne unpack one of the hardest mental shifts founders face: moving from trading time for money to building something outcome-driven . What starts as a casual conversation about coffee and creatine quickly turns into ...

Recent Episodes

Jan. 8, 2026

046: Passion Isn’t Enough: Time, Money, and the Product vs. Service Trap

Matt and Anne unpack one of the hardest mental shifts founders face: moving from trading time for money to building something outcome-driven . What starts as a casual conversation about coffee and creatine quickly turns into ...
Jan. 6, 2026

045: Trading the Stage, Not the Shortcut: Integrity, Identity, and Just Doing the Thing

Matt and Anne dig into what it really looks like to step into a new identity before you feel ready. Anne shares a major personal and business shift—repositioning Fix & Form as a Denver branding firm , committing to local grow...
Jan. 1, 2026

044: Change the Room, Change the Outcome: Content, Focus, and Founder Context Switching

Matt Lo and Anne Gillaspie unpack a deceptively simple idea with massive implications for founders: your environment dictates your mindset — and your mindset dictates outcomes. This episode starts with content creation vulner...
Dec. 18, 2025

043: Ego, Early Careers & Wartime Leadership

Some episodes wander into gold on accident—this is one of them. On a snowy Denver morning, Matt and Anne fall into a raw, surprising conversation about early-career scrappiness, ego in your 20s, asking “dumb” questions as a s...
Dec. 16, 2025

042: The Founder Advantage: December Is Your Secret Weapon

December feels like a graveyard month for most founders, but in this episode Matt and Anne unpack why that mindset can quietly sabotage momentum — and how different business models create different “earned” slow seasons. They...
Dec. 11, 2025

041: When Marketing Lacks Mass, Even Good Ideas Have No Gravity

When founders say, “We’re ready to grow — now what?” they’re usually staring at a cold engine with no momentum. In this episode, Matt and Anne unpack why early-stage marketing feels impossible, why 90–95% of ideas fail, and w...